HOW
LAWYERS AND FIRMS CAN KEEP EXISTING
AND BUILD FUTURE REVENUE IN TODAY'S
UNCERTAIN ECONOMY ©
What
you don't know can hurt you, like cancer.
Once cancer is detected, it can often
be successfully treated. But failing
to find cancer and deal with it is often
deadly. So it is with dissatisfied lawyers.
Did
you know that as you read this, at least
half of the lawyers in your practice
are dissatisfied? At least twenty-five
percent are thinking about leaving your
firm, and some of the ones you'd most
like to keep will leave within the next
six to twelve months.
"Law
firms make terrible mistakes with our
lawyers. Sometimes, we just don't know
all the facts we need to know to make
good decisions on issues like partner
compensation. Other times, we don't
realize the potential consequences of
easily changed decisions until it's
too late," a management level partner
said.
PeopleWealth
can help you identify lawyers who are
unhappy and resolve their issues so
that they will stay and work productively
for the firm.
We
have been working with individual lawyers
to define their goals and help them
build careers that are satisfying to
them. Inside law firms, our work involves
individual career building coaching
subsidized by the firm.
Busy
law firm managers often have little
time to spend helping lawyers discover
and define a practice within the firm
that will be both profitable and satisfactory
to the lawyer and the firm. Individual
lawyers within the firm are often reluctant
to reveal their concerns to colleagues
for confidentiality reasons or because
they fear reprisal.
"I'm
thinking about leaving the firm to open
my own shop," Albert, a mid-level
partner in a prestigious firm, told
us during a coaching session a few weeks
ago. "I'm leaving a lot of money
on the table and I'm tired of all the
administrative responsibilities they
want me to handle. I can't justify the
time away from my family."
We
asked Albert whether he had discussed
these issues with his firm management.
"No. I did that once before and
they did the right thing. But it was
a very distasteful process and I won't
do it again," he said.
If
PeopleWealth had been involved with
the firm, we could have worked with
management to resolve Albert's concerns
effectively for both sides. Instead,
Albert left the firm and took his million
dollar book of business with him.
"Honestly,"
Jack, a ten-year litigator told us during
his first coaching session, "I'm
just tired. I've been doing this for
fifteen years. I need a break. The world
is not going to collapse if I take a
break. I'm willing to leave my firm
to get one, to work on my terms."
We
asked Jack whether, if his firm had
a sabbatical program in place, he would
take advantage of it and return afterward
to the firm refreshed and ready to work
hard again. "Absolutely!"
he replied. "But my management
would never go for it." Of course,
management probably would have worked
out a way to keep this well-liked, multi-million
dollar asset working productively at
the firm, but the firm wasn't offered
that choice. Jack made the decision
on his own.
We
see evidence of this lack of communication
and understanding in the fallout. A
partnership meeting to divide profits
among shareholders is civilized, but
emotions are seething beneath the surface,
causing the firm to lose a few big rainmakers.
Or,
an associate review fails to acknowledge
significant participation or extenuating
circumstances for a failure to perform,
and the associate accepts the next head-hunter
call. A lawyer wants to address his
own life balance issues by making adjustments
to both his personal and professional
life, but there is no policy in place
or manager with authority to resolve
the matter, so the lawyer opens up a
small practice across the street.
Two
years later, all the players are unhappy
again. Much has been lost, and little
gained. None of which would matter all
that much in an economic sense if lawyers
were easily replaced, interchangeable
commodities.
The
individual lawyers could simply leave
their pasts behind and create a new
life, picking up right where they left
off. The firms could simply take another
resume off the top of the pile and hire
a new lawyer, without missing a smidgen
of client service, billings, expertise,
collections, or that intangible thing
that causes all humans to work together:
a desire to work with colleagues we
like and respect.
But
the reality is that experienced lawyers
are very expensive to replace. Some,
depending on their level of expertise,
book of clients, area of practice, or
other special attributes, are irreplaceable.
Every
lawyer in every practice should have
a career plan that is current in light
of the lawyer's present circumstances.
Lawyers will change and firms will no
longer meet their needs. But when that
happens, the two should separate gracefully.
Until then, both sides would be well
served to follow the PeopleWealth career
building model because it works. See
the enclosed flyer for more information
and call PeopleWealth today.
PeopleWealth
works with individual lawyers and law
firms increase profitability through
job satisfaction and help lawyers design
and build successful careers. Contact
the PeopleWealth office, e-mail us:
info@PeopleWealth.com
©PeopleWealth
Winter 2002