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SUCCESSFUL LAWYER RETENTION
THROUGH MENTORING©
Its no secret that
traditional business environments, including
most law firms, are not places where women
thrive. At the same time, women owned businesses
are the fastest growing segment of the economy.
Thus, women are thriving in business, just
not in traditional business settings.
Many studies exist to
substantiate this trend, and to identify the
reasons for it. Life balance issues are often
the single most significant issue for women.
That doesnt mean life balance isnt
an important issue for men, but women are
more likely to quit their jobs over it than
men are. (Our February 1999 Newsletter dealt
with Life Balance. Call us or e-mail us if
youd like another copy: info@peoplewealth.com
Our interviews with women
lawyers reflect that women leave their jobs
due to other factors once the life balance
issue is addressed. Chief among them is the
perceived lack of access to firm leaders.
Women often have the view that a strong mentor
is necessary to help them achieve advancement
in their firms. Women perceive that men are
groomed for leadership positions by older,
male partners. Women feel that they are not
given access to clients in the same way that
their male counterparts are. Women also feel
that men are groomed to take over rainmaking
roles in a way that women are not.
Women perceive that their
contributions to the firm are not valued in
the same way that the firm values the contributions
of their male counterparts. Women also believe
that the way they want to practice law is
not acceptable to their firms. These factors,
women feel, make it too difficult to break
through the glass ceiling and not worth the
effort. As one 15 year lawyer put it, "Im
tired of being the only woman in the roomstill."
That these perceptions are disputed or viewed
as unimportant by male lawyers is considered
by women to be part of the problem. Our informal
results were echoed and expanded by the Catalyst
Guide, Advancing Women in Business,
published by Jossey-Bass in 1998. The Catalyst
conclusion, and ours, is that retaining women
in law firms is a challenge that must be met
head on by practices and lawyers themselves,
in a pro-active way. Absent such programs,
over twenty years of experience has shown
that women will continue to flee traditional
law practice in favor of forums where they
can excel.
An innovative program
for retaining women professionals (lawyers,
accountants and consultants) that weve
recently come across is the "National
Office for Retention" of Ernst &
Young, one of the giant "Big 5"
international accounting and consulting firms
that employs over 3,900 lawyers. The best
attributes of this program, and others like
it being instituted in the most successful
businesses, include (1) a Director of Retention,
who reports directly to the Chairman, has
a staff of 8 people and has the full benefit
of firm resources; and (2) events designed
to share information about career enhancement,
address the life balance needs of women and
men, and strengthen engagement or affiliation
with the firm. After two years of this program,
E&Y has increased its retention of women
by 4%. In other words, more than twice the
rate of increase in firm partnership reported
by The National Law Journals top
250 law firms. Perhaps even more impressive
is the programs estimate that it has
saved the firm over $21 million in attrition
costs.
A successful mentoring
relationship is one that serves the needs
of both the firm and the individual. Often,
a lawyers departure can be delayed or
forestalled by consulting with a trusted lawyer
who can provide a different point of view.
For example, a male partner recently consulted
us about leaving his firm. His rationale was
that he could make more money if he continued
to generate the same revenue because his costs
would be lower. After discussing candidly
the joys and sorrows of smaller firm practice,
and the benefits to remaining in his current
firm, he decided to stay at least a while
longer. Women lawyers, also due to lack of
mentoring, often have viewpoints that can
be changed. A senior associate, offered a
"counsel" position with her firm
but not a "partnership," seriously
considered leaving. After talking with us,
and examining the benefits to accepting the
"counsel" position, she decided
to stay with her firm.
While many firms are
not in a position to underwrite the costs
of a firm wide retention effort, no firm can
afford to ignore retention initiatives. PeopleWealths
retention consulting services are available
for firms who want to out source the program
or need assistance in instituting an in-house
program. Other resources, such as the Catalyst
study, are available for firms who wish to
create programs. An active mentoring program
can make the difference between success and
failure of all lawyers in every setting.
©PeopleWealth September 1999
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